MLV AGENCY

Branding Identity System

• Branding
• UX/UI

MLV, a marketing agency specializing in social media engagement, graphic design, and brand promotional strategies, sought a comprehensive branding solution to establish a strong, recognizable identity and effectively communicate its expertise and values to clients.

BRAND ATTRIBUTES:

The branding project for MLV included:

1. Brand Identity Development:
   • Logo Design: Creating a modern and versatile logo that embodies MLV’s innovative and dynamic nature.
   • Color Palette: Selecting a color scheme that reflects the agency’s vibrant and energetic approach.
   • Typography: Choosing fonts that convey professionalism and creativity.
2. Brand Guidelines:
   • Usage Standards: Defining guidelines for logo placement, color usage, and typography to ensure consistent application across all mediums.
   • Visual Elements: Designing supplementary graphics and patterns that complement the brand identity.
3. Collateral Design:
   • Business Cards: Crafting sleek, memorable business cards.
   • Stationery: Designing letterheads, envelopes, and other office materials.
   • Marketing Materials: Creating templates for social media posts, brochures, and presentation decks.
4. Digital Presence:
   • Website Design: Developing a visually appealing and user-friendly website that showcases MLV’s services and portfolio.
   • Social Media Branding: Designing cohesive social media profiles and templates to maintain brand consistency across platforms.

DESIGN PROCESS

1. Discovery and Research:
   • Conducted in-depth discussions with MLV stakeholders to understand their vision, values, and target audience.
   • Analyzed competitors to identify differentiation opportunities.
2. Concept Development:
   • Generated multiple logo concepts and color schemes.
   • Iteratively refined selected designs based on client feedback.
3. Execution:
   • Finalized the brand identity and created detailed brand guidelines.
   • Designed all collateral and digital assets in alignment with the new brand identity.
4. Implementation and Support:
   • Assisted with the rollout of the new branding across all touchpoints.
   • Provided training and resources to ensure consistent brand application.

Outcome

The new branding for MLV has successfully positioned the agency as a leader in social media engagement and graphic design. The cohesive and vibrant brand identity has enhanced MLV’s visibility, credibility, and appeal to potential clients, driving increased engagement and business growth.